Our strategy
01
Over the past year, we have made significant
strides in defining and executing our
diversification strategy. Our target to grow
net operating income by 30% over the next
three years is unchanged. This requires new
investment, but the benefits of this will be seen
with our expectation of PBT margin expansion
from 2025.
Our growth strategy is built on three core pillars.
Firstly, we will focus on delivering ongoing
product diversification and development of a
multi-asset interface across our core trading
business. This allows us to offer our clients a
significant increase in asset classes available to
trade, broadening their options whilst deepening
our engagement with them to capture a larger
share of their trading volumes.
Secondly, we continue to invest in our technology
to drive expansion via B2B partnerships. Key
to this is the development of our new open API
eco-system. Expanding our B2B partnerships is
central to our strategy, as it enables us to achieve
sustainable long-term growth.
Thirdly, we continue to open up new markets
via our investing and institutional businesses.
Shifting our focus towards helping our
clients create wealth over the longer term
is core to our strategy. In the same vein,
we recognise substantial prospects in our
institutional business, where we are steadily
expanding volumes as a non-bank liquidity
provider and actively creating fresh trading
partnershipsworldwide.
Our focus
for 2024
Trading platform product diversification Investment in B2B technology capability
Expansion of invest platforms and institutional Expansion of invest platforms and institutional
offeringoffering
Opportunity
Our initial priority is to concentrate on providing continual product
diversification and developing a multi-asset interface within our core
trading business. This will enable us to furnish our clients with access to a
broader range of asset classes, thereby strengthening our engagement
and capturing a greater proportion of their trading volumes. Whilst CMC
has traditionally been reliant on CFDs and spread betting, with a large
Invest business in Australia, the imminent addition of cash equities,
options and other financial instruments throughout the coming year will
make our offering even more relevant to the new cohort of clients we
areattracting.
Opportunity
To achieve sustainable long-term growth, our strategy involves
harnessing our technology to facilitate expansion through B2B
partnerships. Direct collaboration with our clients enables us to provide
them with access to our extensive liquidity, product and technology
stacks. Through the launch of our new Group-wide open API ecosystem,
with shared resources and expertise, CMC and our B2B partners can
enjoy cost savings and improved operational efficiency.
Opportunity
Central to our strategy is a shift towards enabling our clients to generate
long-term wealth through our investing platforms. We believe that the self-
directed investment platform sector offers substantial growth potential
particularly in the UK but also Singapore. In the same vein, we see major
prospects in our institutional trading unit, as we persistently augment our
volumes as a non-bank liquidity provider and forge fresh trading alliances
across the globe.
Priorities for 2023/24
– We will continue to invest in our platform that is both responsive and
driven by insights, with a focus on facilitating client learning and growth
in small steps.
– We will continuously improve the delivery of new services that better
equip our clients to manage their performance and take advantage of
market opportunities.
– We will expand our product range across our platforms to enhance our
support for our clients’ investment portfolios and increase our share of
their wallet.
• These include cash equities, index options, cryptocurrencies and a
wider range of money market investment products.
– We will continue to focus our marketing spend on premium clients.
– We will drive geographical growth of our trading platforms in unison
with our institutional and invest platforms.
Priorities for 2023/24
– We will persist in developing new B2B partnerships within Invest
Australia, building on the success of our historical ANZ Bank
partnership and the extensive network of B2B partnerships we
already have.
– We will continue to evolve our existing product offering to cater to larger
institutions, resulting in greater revenue returns. Furthermore, we will
enhance our ECN connectivity to access a vast electronic market,
strengthening our position as the go-to non-bank liquidity provider in
the B2B market.
– We will utilise the development of our open API technology to pursue
new white-label opportunities across both our trading and investing
business lines. This includes work towards a new multi-asset platform
capable of delivering bespoke white-label solutions to our clients.
– We will continuously improve the delivery of new services that better
equip our clients to manage their performance and take advantage of
market opportunities.
Priorities for 2023/24
– Invest: We will expand the development of our Invest platforms across
Australia, Singapore and the UK. The UK D2C market still poses a
significant opportunity, with aggregate AuA standing at c.£290 billion¹
even after weaker capital markets seen over 2022.
– Institutional: We will invest in our institutional offering to upgrade our
product suite, thereby establishing CMC Connect as a technical
innovator and institutional contender for price and liquidity construction.
– Institutional: We will deliver the regional expansion of our institutional
offering via our Dubai office and dedicated sales teams.
– Institutional: We will deliver a physical asset class solution to provide
access to new products and functionality, featuring best-in-class
technology for a market seeking a wider range of investment products.
In addition, we will expand our instrument range to meet all market
liquidity requirements, including cash equities, ETFs, and other
financial instruments.
– Institutional: We will continue to invest in our technology and overall client
experience, with the aim of improved functionality with lower transaction
costs and fees.
Technological evolution in 2023/24
– Investing in proprietary technology is crucial to meeting clients’ evolving
demands and regulatory requirements. CMC’s distinctive approach of
owning and developing our technology opens up significant opportunities
for future expansion, which is a defining feature of our growth strategy for
our traditional trading business.
– As a key element of its broader technology strategy, CMC is
transforming the API layer through the use of cloud and the latest
“DevOps” practices to facilitate the faster introduction of new products
across our trading front ends.
– To improve our clients’ overall experience, we are dedicated to
maintaining high platform availability and implementing continual
improvements to performance.
Technological evolution in 2023/24
– We aim to enhance our core multi-asset capabilities to provide an
unparalleled and diverse trading experience for our expanding target
market across all platforms, whether trading or investing, including B2B
capabilities on all platforms.
– Additionally, we will continue to invest in our people and technology,
with our London and Sydney offices concentrating on developing all
new platform features based on our technology offerings.
– We will establish new ways of working across our traditional trading
and growing investing and institutional businesses to accelerate
product delivery, improve organisational learning, and incrementally
increase the value we provide to our clients.
Technological evolution in 2023/24
– In the institutional space, our objective is to establish CMC Connect as
a comprehensive fintech solution and non-bank liquidity provider.
– Deliver ongoing technological enhancements within the institutional
and investing businesses to provide B2B capability.
– We will enhance recently added new products, such as FX give-ups,
and our ECN connectivity to further cement our position.
– We will also strive to enhance our technology stack to drive brand and
product awareness across all channels and distribution outlets across
both our investing and institutional platforms.
Progress against 2022/23 objectives
– Monthly client numbers in our trading business have declined
from record highs but importantly are still up 25% versus
pre-pandemic levels.
– The Group continued to win numerous awards for client service and
products throughout the year.
Progress against 2022/23 objectives
– Continued to deliver numerous user experience and technological
improvements to our customer onboarding processes across our
global retail, institutional and investing businesses.
– Successfully transitioned over 600,000 of ANZ Bank’s Share Investing
clients to CMC’s client base.
– Succeeded in delivering the first give-up trades with FX spot.
Progress against 2022/23 objectives
– Institutional revenue targets and expectations were exceeded in 2023.
– Successfully expanded the Singapore office ahead of Invest launch.
– Invest UK delivered significant expansion in its products including
Equities, ETFs, ESG screening and flexible ISAs.
– Accelerated growth in the FX market with a marketing strategy to build
client groups across increasing geographies.
– Successfully continued advancements as a non-bank liquidity provider
in the spot market.
1 Platforum February 2023.
24 – CMC Markets plc
Annual Report and Financial Statements 2023